From the 21st of July 2017, all newsletters sent from EngagementHQ will be tracked and report back important information about your campaigns. Together with our recent addition of traffic sources to reporting, this will give you greater insights into the effectiveness of your email campaigns.
Going forward you will see four numbers in your Email tab.
- Recipients: This number shows represents the amount of recipients included in your mailing list. This excludes people who have unsubscribed.
- Delivered: The number of people that the email was delivered to. The difference to the 'Recipients' count is due to people not receiving the email because they are blocked in your database or there are other issues, e.g. the email is no longer in use or the inbox is full.
- Unique Opens: The amount of recipients who open the email. Even if a participant opens an email multiple times, it will only be counted once.
- Unique Clicks: The amount participant that click on any link in the email. Even if a participant clicks on multiple links or on the same link multiple times, it will only contribute one unique click.
*By law all campaign emails must contain an unsubscribe link for participants. This is included at the bottom of all your EHQ newsletter by default. Participants will still receive transactional email, e.g. password reset emails, even if they are unsubscribed.